Photos Help Email Campaigns Convert
Oh sure, I'm always talking about making sure you use good photos on your blog posts and web pages. And that's great advice (if I do say so myself.) So now here's some more great advice (I'm being so humble today.) Use great photos in your email campaigns, too! I know, it sounds so simple, right? But unfortunately a lot of people cram their emails full a boring text and don't think about using the same kind of photo engagement that they do in their blog posts. Giving a little thought to that, though, can help with your email conversion rates. So let's look at three tips for using photos in your email campaigns. #1 - Use Pictures of People If pictures in your emails are good, then pictures of people are even better. People like to look at other people. They connect with them on an emotional level and, therefore, they will connect with your business, your brand, or your content on an emotional level. Find photos that express the emotions you are trying...